Builder Ready — Builders, Developers, Renovators

The trade-tier timber range within EcoFloors' Timber/Hardwood Studio — curated specifically for builders, developers, and renovators who need real-timber aesthetics at volume-ready price points. Available through EcoFloors' selected distribution network throughout New Zealand.

Product Line-up

Product	Species/Grade	Format	Best For
Elk Falls Hickory 14mm	American hickory	Plank	Tough hardwood — apartments, premium renovations, busy homes. Durability and acoustic system performance
Pronto 14mm (NEW T&G plank)	Oak, ABC Grade	14/3mm	Entry-tier oak — builders, developers, renovators
Pronto Herringbone 14mm (NEW)	Oak, ABC Grade	14/3mm	Entry-tier parquetry — builders, developers, renovators
Village Oak 190mm & 220mm	Oak	Wide plank	Forthcoming product

Key Attributes

Trade-tier positioning — volume-ready, specification-friendly
14mm engineered construction with 3mm wear layer (Pronto range)
Mix of species: American hickory (durability focus) and European oak (style default)
Format variety within one tier: plank, herringbone parquetry, and upcoming wide plank
ABC Grade oak — allows full natural character, visually forgiving for volume installations
Distributed through EcoFloors' selected national network

Suitable Applications

Builder / developer housing programmes
Residential renovations at scale
Apartment projects
Spec homes and volume residential builds
Rental property upgrades
Premium renovations where budget sensitivity matters (Elk Falls Hickory)

Collection Positioning

The entry/trade tier of EcoFloors' Timber/Hardwood Studio — sitting beneath Prestige, De Marqué, and AB Grade Oak. Builder Ready cis for volume availability, trade-appropriate pricing, and fast turnaround for builders/developers who need good-looking timber without Prestige-tier spend.

The Pronto range provides both standard plank and herringbone options within the same trade tier — giving developers an easy way to offer parquetry as a design upgrade in spec homes.